State of blogging in Leeds: 2013

3 May

state of blogging in leeds aqaulim blue ultra light reduced shadow

By Alexander Almond

Our guide to:

The best food blogs in Leeds|The best music blogs in Leeds |The best sport blogs in Leeds |The best culture blogs in Leeds

In many ways we live in an extraordinary city. While most northern towns remain deep in the downturn, the commercial heartbeat of Yorkshire continues to grow.  But what exactly do the blogs of Leeds say about the city?

Name

Google ranking

Alexa reputation

Social media reach

Total

1. Culture Vulture 596674 402 18763 98
2. The scratching shed 541247 147 11600 94
3. Leeds music scene 1197137 222 10000 91
4. Leeds Inspired 2306453 62 5133 82
5. Lay the table 1157302 177 1304 81
6. The Square Ball 2580618 44 12932 80
7. Rachel Reeves mp 4788705 42 19897 76
8. Right in the Gary Kellys 1194073 23 3421 74
9. A storm in a teacup 1989921 47 1399 73*
10. The magic square foundation 3713466 122 2337 73
11. A forte for fashion 1487845 57 808 72
12. The social business 8031053 46 3865 70
13. Millies Food Leeds 3245941 22 3824 67
14. Fear and loathing in LS11 2626979 9 2713 63*
15. South Leeds life 3818470 44 1186 63
16. The Leeds Citizen 5065830 41 1485 61*
17. Leeds Grub 8298357 12 3830 61
18. Secret lives of objects 18072759 6 6033 58
19. Jo-Blogs 18961502 11 597 47
20. Considerate Trespassing 17089202 8 202 46

Taking an overview of the top 20 blogs in the city (see below) we found that culture dominates. With an influx of money, new arenas, titanic shopping centers and, of course, the “affordable” Bruce Springsteen, coming to Leeds this year, there has certainly been more than enough for the Leeds bloggers to get their virtual teeth into. As a result, the city’s blog scene has experienced a boom, gaining popularity and attention with a range of talented writers reporting, reviewing, and retweeting, making this network of blogs a prominent part in discovering the ins and outs of the city.

Google, a Jolly Green Giant of search engines, plays an vital role in deciding Leeds’ top bloggers, ranking the various blogs by the amount of links leading to their sites, then positioning the more visited blogs above those less popular when searched for through Google.

We at Journalism at Leeds Metropolitan decided to investigate the local blog scene and came up with a list of the top blogs for 2013. The table of the 20 blogs, ranging from food and culture to politics and sport, have been ranked according to their total of “Leeds Metropolitan” points. The points system, which positions the blogs according to their score out of a 100, comprises of the blogs global page rank on Google, plus their reputation as according to the Alexa Page Ranking system and, finally, an assessment of their social media reach, according to how many people follow them on Twitter. We weighted the three factors towards the Google page rank (a ratio of 40/30/30) and for any blogs with the same amount of total leeds met points, the blog with the best global page rank is ranked higher. You can see our workings here. We believe we have a definitive list, but if there are any omissions, please contribute to the discussion below.

If we take a look through the carefully selected list of the top Leeds blogs, there is one obvious truth; Leeds is a city literally brimming with culture, just under a third of the blogs we handpicked for our 20 best are centred on the cultural ins and outs of Leeds’ life. Of course there is a definite feast of varied topics in our top 20, including food, politics, business, and not forgetting football. Unsurprisingly though, our virtual champ of the Leeds’ blogosphere is one that displays the more artistic elements of our city.

For all things cultural in Leeds, circle your mouse hungrily over The Culture Vulture. The panoramic site dedicated to the arts is a redoubtable source of information on local events. It boasts an army of bloggers that contribute towards the site, who not only provide entertaining and informative content for culture vulture but they also, and perhaps more importantly, seem to display a definite care about the goings on and welfare of Leeds.

Speaking of the welfare of the city, another blog in our top 20 that pry’s into all things political is the excellent Leeds Citizen, a blog which keeps a beady eye on council activities and plans through a constant provision of incredibly well written and intelligent posts. The citizen describes the blog as

A minor irritant on the flesh of the body politic of Leeds

and the citizen certainly keeps the council on their toes, providing a wealth of information on all things civic in Leeds; definitely deserving to be included in our top 20 blogs.

Two in our top 20 Leeds blogs were award winners at the Blog North awards in Manchester last year, which aims to celebrate the best of online writing in the north of England.

The First, winner of best specialist blog, was The Magic Square Foundation, an attractively designed fashion blog containing a wide array of the latest fashion trends, information, and genuinely interesting and crafted writing, all from the definitely talented Leeds graduate Eleanor Snare. Eleanor is a writer for an events agency by day, and by night a freelance writer and blogger. She also manages to find time to make her own clothes and jewellery.

The second prize winner is considered to be one of Leeds’ best photography blogs, Considerate Trespassing, and showcases a range of impressive and eye catching images all taken in places a photographer shouldn’t go with a camera. A worthy joint winner of best young blogger, considerate trespassing is sourced from an unnamed Leeds based male and undoubtedly captures the extraordinary from in and around Leeds.

Leeds might be the capital of all things commercial but its a commitment to culture, food and sport that quickens its heart. The quality of its blogosphere is a testament to a city on the up.

11 Responses to “State of blogging in Leeds: 2013”

  1. Bywater blog May 9, 2013 at 5:40 am #

    http://morleypress.wordpress.com/

    Local and national issues, perhaps its not the height of journalism, but a different opinion.

Trackbacks/Pingbacks

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